- Zig Ziglar was once prominently affiliated with First Baptist Church (Southern Baptist Convention) in Dallas (the late W.A. Criswell's former church), teaching a national cable network Sunday school class. Ziglar is now affiliated with Prestonwood Baptist Church in Plano, Texas, where he teaches a Sunday morning class called "Encouragers," but is best known as the head of a private organization that actively promotes Ziglar's motivational seminars, tapes, and books (even an apparel line), all of which focus heavily upon Freudian and humanistic psychological concepts (called "Christian" of course). This private organization is dubbed Ziglar Training Systems; with its four-day, $1,295/person "Born to Win" seminar, Ziglar is the world's leading motivational guru:
"the motivation and inspiration of the world's leading authority on complete, balanced success. … Zig Ziglar has an appeal that transcends barriers of age, culture and occupation. Since 1970, he has traveled over four million miles across the world delivering powerful life improvement messages, cultivating the energy of change. ... Ziglar has written twenty-one celebrated books on personal growth, leadership, sales, faith, family and success, including See You at the Top, Raising Positive Kids in a Negative World, Top Performance, Courtship After Marriage, Over The Top and Secrets of Closing the Sale. Nine titles have been on the bestseller lists; his books and tapes have been translated into over thirty-eight languages and dialects. Success For Dummies and Confessions of a Grieving Christian were released in 1998. The 25th Anniversary Revised Edition of See You at the Top and Staying Up, Up, Up in a Down, Down World were released in 2000. His autobiography, ZIG, was published in July 2002." (Source: Ziglar Internet Website, 1/03.)
Ziglar also regularly speaks at apostate Robert Schuller's annual International Men's Conferences and church growth seminars. It is at these "Christian" mega events that Ziglar's teachings are "Christianized" and marketed to the self-focused masses in today's professing church. In addition, Ziglar has developed a Bill Gothard-like character-building curriculum called "I Can," which is marketed and distributed by the Alexander Resource Group.
- An example of a typical Ziglar conference/seminar appearance occurred at the "Success 1995 Business Seminar" in Orlando, Florida on March 15, 1995. (Other "headline attractions" were Robert Schuller, Barbara Bush, and General Colin Powell.) Ziglar was advertised as "the number one motivational speaker in the world. He has changed more people's mental, physical, and spiritual lives than any other speaker. He invites you to fasten your inspirational seat-belt and come along for the ride to success and happiness. His book, See You at the Top, is actually used as a textbook, by companies and institutions alike. … you'll have all the information you need to get there, based on Zig's unique blend of research and personal wisdom."
- A video sold by the Zig Ziglar Corporation (now "Ziglar
Training Systems") in the late-1980s is indicative of Ziglar’s Freudian
teachings today (e.g., "The Subconscious Mind" supposedly teaches you
"how to tap the subconscious
mind—the 90% of the dynamic storehouse of power and knowledge which most
people never use."). (Reported in the September 1988, CIB
- Much of Ziglar's teachings also are laced with various New
Age and occultic themes, again dressed-up as "Christian."
Indicative of this is Ziglar's receipt of the Napoleon Hill (an avowed occultist
and cohort of Norman
Vincent Peale) Foundation's Gold Medal award in 1984. (Under heavy pressure,
Ziglar returned the award in 1987, but his organization continues to promote
many of Hill's teachings.) (Reported
in the September 1988, CIB Bulletin;
Ziglar Internet Website, 1/03.)
- An indication of Ziglar's humanistic psychological gospel of self-love/self-esteem can be gleaned from the following quotes from his book, See You at the Top (as quoted in The Seduction of Christianity, pp. 193, 196):
"As you accept yourself, you will see yourself as a person who truly deserves 'the good things of life' ... Shakespeare said it, 'This above all, to thine own self be true' ... Once you accept yourself for your true worth, then the symptoms of vulgarity, profanity, sloppiness, promiscuity, etc., disappear. There, my friend, goes your problem" (pp. 90-91).
"To build your self-image, make a list of your positive qualities on a card and keep it for handy reference ... Brag on yourself from time to time. Get in your own corner ... You should also set aside a few minutes each day for the sole purpose of deliberately looking yourself in the eye. As you do this, repeat some positive affirmations of things you have done (use your victory list from step ten). ... [Ziglar also recommends plastic surgery to improve one's self-image, particularly in cases of] grossly oversized or undersized breasts, etc." (pp.84, 88).
- Ziglar has also on occasion appeared with the proponents of the Positive
Confession movement (Robert Tilton, Kenneth
Paulk, etc.), openly agreeing with the movement's Positive Mental Attitude,